Our campaign for 2018 is a fun film – we give kids the chance to ask David Beckham how to get their parents to live a little healthier. Instead of reporters and press asking at the question from the gallery, David Beckham must answer to the kids. They ask him questions, funny ones, cute ones and some quite emotional ones –all about the little unhealthy habits they see in their parents. What comes out is; the kids are saying what we are all thinking, that we owe it to them to make a few changes and live a healthier, longer, better life. That our ‘Why’s are actually a ‘Who’; our children.