Ivan has over a decade of experience in the ad industry, serving up though-provoking campaigns for clients from the public sector like IMDA, MOE, HPB as well as the private sector, with regional clients such as Yahoo!, Intel APAC and FedEx MESEA. While Ivan understands the age old adage of head over heart, he firmly believes that in all the campaigns he runs, you need to win both the hearts and minds in order to create something impactful yet relevant.