Melvin Kuek is a seasoned professional with 26 years of experience in integrated marketing and advertising.

He has held leadership roles at top agencies such as Young & Rubicam, DDB, and is currently CEO of BBDO Singapore. He is also a founding member of the Global Esports Federation, where he served as Chief Communications Officer and currently serves as a Senior Advisor and Vice Chairman of its Metaverse Council.

In addition to his work in advertising, Melvin is also an advocate for blockchain technologies and Web3 solutions, believing they can drive deeper engagement for brands and for social good.