BBDO Singapore was selected by Hilton Asia-Pacific to help bring the Hilton Effect to life in this part of the world.

Flare, our content and video production division, develops world-class, affordable content and in the case of Hilton, they required an incredibly tight turnaround time. Hilton partnered with BBDO Singapore and Flare Singapore to create 7 in-country films for a content series titled The Hilton Effect – stories that highlight the socio-economic impact Hilton has had in market. The work for 2018 required two crews to travel to 6 countries over a period of 5 weeks, with the films to be delivered less than one month after arriving back to Singapore, but the results were breath-taking. The production was world-class; the stories were emotive and powerful and the clients were ecstatic with the outcome; so much so that the team is about to embark on another journey with the brand. This work speaks directly to the reason we do what we do – to develop and distribute great creative work.

‘Lasting Impression’ was developed in early 2019, whereby the team travelled to Sydney, Australia, to capture the final story for the Hilton Effect.