The Ministry of Health Singapore needed more students and fresh grads to consider nursing as a career option, while instilling pride and re-inspiring those already in the profession, especially after their tremendous efforts through Covid-19.

Webisode 1: Lasting Memories

BBDO Singapore launched the “Care To Go Beyond” Webisode series – 5 short episodes that takes viewers through a day in the life of a real nurse. Each episode showcased the honest strength, compassion and incomparable drive nurses exude while also depicting their genuine joy and desire of being part of a wonderful profession.

Webisode 2: A Dream Fulfilled

It raised the profile and respect for nurses, but more importantly, valorising the very nurses who opt to choose nursing as a profession – showing Singapore what nursing is really about.

Webisode 3: A Passion to Protect