BBDO Singapore worked with TikTok for Business to create and launch the TikTok Trendsetter Awards.
The TikTok Trendsetter Awards 2021 is the first creative-focused competition in the region.

The awards encourage individuals, agencies, and creative professionals from across Southeast Asia to create TikToks to solve real-world marketing problems.

The Awards also provided ‘how-to’ video tutorials to get participants started.

BBDO Singapore not only helped with the launch of the Awards, but they also co-hosted the Creative Workshops on how to use TikTok to boost brand engagement.

To educate and inspire others to join, BBDO and TikTok came up with the idea to co-host two virtual workshops.

Guan Hin Tay, CCO and Naomi Lam Associate Planning Director took centre stage, hosting both a beginner and advanced workshop.

These workshops were divided across two days of 1.5-hour sessions and acted as your one-stop-shop for anyone wishing to leverage TikTok to solve their marketing objectives in the new normal and digitally focused marketing world we find ourselves in today.